21 April 2011 – contract win
After the recent disappointing news from the company, it is pleasing to report something a little more positive. The group has won a contract with Debenhams to offer a specialist weddings flower service across Debenham’s nationwide chain of stores. The contract is an important step in the evolution of Flying Brands flowers business and is expected to be the first in a similar series of partnerships. Recent share price weakness leads us to upgrade our recommendation to SPECULATIVE BUY.