15 February 2021 - acquisition

The value-focused consumer brands group has acquired the German kitchen electrical brand Petra, and it is hoped that this will increase the group's penetration into the German market.  Originally, Petra specialised in coffee machines before expanding into other kitchen electrical products although the brand has not been used much in recent years.  Despite this, the brand name is well-known in the German market with a strong reputation for quality and design innovation and UP plans to relaunch and refresh the Petra brand with a range of kitchen electrical appliances.  This should be a . . .

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