3 April 2012 – aquisitions

WPP has announced that it has acquired the assets of EffectiveUI, Inc., a leading user experience agency which designs and develops custom web, mobile, desktop and touch-enabled applications.  The business was founded in 2005 and is based in Denver, Colorado with an additional office in Rochester, New York.  

The company has also acquired a 35% interest in Barrows, which specialises in retail marketing solutions in fast-growing markets.  Barrows provides a diverse range of services which include retail strategy, shopper insight, design, manufacturing capabilities and innovative products.  Barrows has offices in Brazil, South Africa, the UK and will soon be opening in Singapore.  We retain our BUY rating.